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Brainwaive is pleased to announce that it has joined the Augmented Reality for Enterprise Alliance (AREA) to work with the AREA members to help achieve greater operational efficiency through the smooth introduction and widespread adoption of interoperable AR-assisted enterprise systems. AREA is the only global member-based organization dedicated to widespread adoption of interoperable AR-enabled enterprise systems.

“We are excited to work with AREA and its members to reduce barriers to AR adoption and use across industries. Brainwaive, with its expertise in security and immersive technologies, looks forward to collaborating with AREA members to help companies understand how AR can benefit their business and impact their efficiencies and competitive advantage, safely and securely,” says Tony Hodgson, Brainwaive CEO.

AR, VR and emerging mobile technologies in the enterprise have the potential to transform business across markets. But these technologies also open new, unique and significant threat vectors and potentials to the enterprise. AR can result in significant disruptions to safety, privacy, finance and operations. With AR’s market advances, addressing the security risks is becoming more pressing. AR solution vendors, as well as enterprises deploying those solutions, must anticipate and directly address the security risks that this technology can introduce, as exploitation of AR systems can have very serious implications.

Organizations around the world are exploring, finding and deploying ways to improve productivity, quality and safety with AR. The use of AR is appealing and the movement towards its use is well underway. But there are a range of questions that need to be addressed, including the implications of bad actors intentionally corrupting AR interfaces or procedures. AR devices represent doorways through which bad actors can use surveillance, infiltrate and potentially commandeer and misdirect critical resources and functions. Security on enterprise AR projects and use is critical as AR interfaces or procedures open up new, unique and significant threat potential to enterprise assets. In these complex early days, many enterprises may not have the expertise or tools to address the issues and navigate the landscape so that they can ensure the security of their systems and data.

Brainwaive will contribute to AREA’s efforts to help enterprises maximize the impact of AR by providing up-to-date resources and neutral, reliable guidance that make the path to AR adoption surer, shorter and smoother.