The Augmented Reality market is rapidly growing and is projected to reach $100.24 Billion by 2024. With that said, artists, marketers, graphic designers, and creators will need to integrate AR technology to gain a competitive edge. Businesses and entrepreneurs must adapt to emerging technologies because they are here to stay.
Any creative person would be fascinated by the idea of bringing their designs to life. Per an article by Zappar, Anna Broadhurst offers the perspective of a digital designer who is transitioning to Augmented Reality design. She describes some key differences and challenges between ordinary 2D design and the newly functional AR experience. With AR being user-driven, it is important to contemplate how the user will interact with your experience and not just how they will see it. Broadhurst explains that with AR, you must think about design from a 3D perspective. “This means you’re no longer thinking about how graphical elements will look on just a page or a screen, you have to think – how will the design sit within the real world?”
Understandably, working with AR will take some practice and new skills for designers. There will be a greater demand for AR design specialists. However, it does not necessarily mean that every designer has to take on the challenge of becoming an AR specialist– rather they should be open to working with emerging technologies.
As AR continues to develop, creators have the opportunity to think outside the box and take their original 3D assets and make them better. Broadhurst claims, “ AR shouldn’t be seen as a disruptive part of the creative process, more a way of enhancing your existing work and bringing it to life in the most creative and engaging way imaginable.” Experiences that happen in your physical space feel more personal and emotionally potent- allowing artists to connect with their audience in a deeper way.
In recent news, Facebook has launched tools for AR building with its newest release of ‘Spark AR Studio’ which is designed for creators to build their own digital effects for use on Facebook and Instagram. With these AR tools, users can enhance their previous content or photography to become a more immersive experience– which they can then share with their followers to increase engagement. With more web-based solutions we can create a community around AR and democratize access to AR technology.
As AR disrupts different industries, it will change workflows and enhance creativity. Ordinary art and design will be enhanced with AR technology while creating new forms of storytelling. With AR, we have hopes of creating an immersive future for everyone to share their work. For creators around the world, AR creates limitless opportunities to bypass existing restrictions and see things from a different perspective.
Let us know how you think AR will affect the creators of the world.