Ethar Awarded NSF STTR Grant to Revolutionize Manufacturing with AR

Ethar Awarded NSF STTR Grant to Revolutionize Manufacturing with AR

Ethar Awarded NSF STTR Grant to Revolutionize Manufacturing with AR

Ethar and Alfred University Awarded NSF STTR Grant to Revolutionize Manufacturing with AR

Ethar, Inc. (, is proud to announce that the company, in collaboration with academic partner Alfred University (, have been awarded a Phase I Small Business Technology Transfer (STTR) grant from the National Science Foundation (NSF).The scope of work involves development of Ethar’s proprietary, semantically-aware augmented reality solution for manufacturing environments.

This grant will enable the Ethar team to continue building groundbreaking intelligent augmented reality (AR) solutions that merge innovations in structured data and location-based spatial computing to address two critical challenges: worker efficiency and workplace safety. The initial project is aimed at the manufacturing sector and the solution will later be broadly applicable across many market verticals.

During the one-year project, the Ethar team will develop a proof-of-concept demonstration in Alfred University’s Center for Advanced Ceramic Technology. That system will predictively provide factory personnel with location-based AR-enabled work instructions and digital safety warnings blended into their physical 3D workspace.

Additionally, the Ethar team will develop a foundational, open-specification Reality Modeling Language (RML) to extend current geospatial models and describe 3D spatial reality in a more usable way. Multiple international standards organizations provided letters of support for Ethar’s project and are anticipating ways RML could accelerate value-generation in AR solutions.

“The open RML will unlock a world that’s knowable, searchable, and enriched with data, empowering users and applications to empower the entire AR ecosystem.” stated Tony Hodgson, Ethar CEO. “Context-aware AR applications will pave the way for seamless interaction between people, places, and things, ultimately realizing the full potential of AR to support digital twins and smart factories – critical elements for U.S. global competitiveness, economic growth, and national defense.”

Ethar, Inc. is helping clients unlock new dimensions of customer engagement through augmented reality. Our inspired team is pursuing a portfolio of projects leveraging our intelligent spatial web platform and making AR easy, accessible, and affordable. Stay tuned for further updates on this, and other, exciting projects as Ethar welcomes the next era of communication.

#Ethar #AlfredUniversity #NSF #STTRGrant #Manufacturing #AR #Innovation #Safety #Efficiency

Embracing the Future: The Significance of Open Standards in Technology

Embracing the Future: The Significance of Open Standards in Technology

In the ever-evolving landscape of technology, the adoption of open standards stands out as a pivotal force shaping the future. Open standards are agreed-upon specifications and protocols that ensure different technologies can understand and interact with each other. This shared language unlocks a wealth of benefits, paving the way for a more vibrant, competitive, and user-centric tech landscape.

They serve as launch pads for innovation by providing a stable foundation–freeing developers and tech developers to focus on building new features and functionalities. In short, they play a crucial role in fostering innovation, interoperability, and a level playing field for both businesses and consumers.

Let’s explore why open standards are not just a choice but the future of technology.

Interoperability and Collaboration

One of the primary advantages of open standards is the promotion of interoperability. When technologies adhere to open standards, they can seamlessly communicate and work together, breaking down silos and fostering collaboration. This interoperability is key for creating integrated ecosystems where devices, applications, and services from different vendors can coexist harmoniously, leading to a more connected and efficient technological landscape.

Innovation Acceleration

Open standards act as catalysts for innovation by providing a common foundation for developers. Instead of reinventing the wheel with proprietary solutions, developers can build upon established open standards. This accelerates the development process, encourages creativity, and ultimately results in a faster pace of technological advancement. The collaborative nature of open standards allows a diverse community of contributors to collectively drive innovation forward.

Vendor Neutrality and Fair Competition

Adopting open standards promotes vendor neutrality, preventing any single company from monopolizing a particular market. This fosters fair competition, where companies succeed based on the quality and value of their products rather than through exclusive control of proprietary technologies. This level playing field benefits consumers, who gain access to a broader range of choices and are not locked into a single vendor’s ecosystem.

Long-Term Sustainability

Open standards contribute to the long-term sustainability of technology. Proprietary technologies, subject to the whims of individual companies, can face discontinuation or radical changes, leaving users stranded. Open standards, however, provide a stable foundation that transcends individual companies, ensuring continuity and protecting investments made by businesses and consumers alike.

Security and Privacy

Open standards are transparency champions. By establishing baseline requirements for data protection and communication protocols, they enable independent scrutiny and enhance security and privacy. This fosters trust and accountability, empowering users to make informed decisions about their data.

Global Accessibility and Inclusivity

The global nature of open standards makes technology more accessible and inclusive. They can be viewed as great levelers of the tech world. By establishing universal specifications, open standards empower developers and businesses worldwide to participate in the creation and deployment of technology. By removing the need for proprietary technology development, they help level the playing field for new players and smaller companies. This inclusivity not only democratizes access to innovation but also fosters a diverse and vibrant global tech community.

In summary, open standards are not just a technological choice; they represent the future of the tech industry. The benefits of interoperability, innovation acceleration, vendor neutrality, long-term sustainability, and global accessibility position open standards as the cornerstone of a thriving and inclusive technological landscape. They are the backbone of a thriving tech ecosystem. Embracing and championing open standards is essential for shaping a future where technology serves as a force for positive change.

Stay tuned for the exciting launch of Ethar’s geospatial solutions, ethar.geopose and Ethar GeoPose Pro, designed with open standards at their core. These innovative tools will empower developers and users to unlock the full potential of location-based technology, pushing the boundaries of what’s possible in a truly open and interconnected world.

Join us in embracing the future of tech, built on the foundation of open standards!

Current Events Spurring Technology Adoption


It is interesting to look at the impact of global and local crisis on technology progression and adoption. Right now we see how the pandemic is accelerating technology transformation.  We see it in our daily lives—individuals and enterprises alike—as we rely on a collection of technologies and platforms to stay connected, perform our jobs, continue education and more. There has been a huge pivot to remote working, learning, healthcare, banking, etc. We were already on the digital transformation journey, but out of necessity (not to mention to stay competitive, relevant, connected and engaged) people are even more so becoming increasingly reliant on websites and applications for critical services, entertainment, work, and learning.  This will have a long-term impact on how we use technology and what new or emerging technologies—AI, edge computing and AR—will be boosted and put into the field more quickly.


Immersive technologies like AR—which enhance our physical world—could be used to enhance virtual learning and training, enhance virtual conferences and events and increase consumer confidence in online purchasing decisions that are not only needed in our current world situation, but beyond as accepted and an expected part of our daily technology stack.  As we look for alternative ways to work, learn and play, there is tremendous opportunity for AR to provide an immersive experience we choose vs what we need.


In doing some desktop research on how crisis catalyzes technology use and in the context of the current pandemic, I learned that (no surprise) video conferencing provider growth exploded. Zoom for instance became a household name and by April had 300 million users a day—up from 10 million before the pandemic. And Instacart for grocery delivery saw sales of $700 million per week—up 450% since December 2019.  In the AR space, Mojo Vision—a startup that is working to bring AR contact lenses to the world, did a study in June that noted that 95% of respondents reported their attitudes toward technology became more positive as a result of the pandemic. And 42% of consumers in the early majority group—who typically wait for a tech product to become popular—indicated that the pandemic sped up their adoption of technology and 48% said they were likely or somewhat likely to continue to buy or try new devices and technologies sooner rather than later.


AR and immersive technologies aren’t necessarily new or futuristic. They are fully developed technologies that are reliable and impactful. A challenge to their widespread adoption was exposure, familiarity and an impetus—which we now have.  Time will tell if the interest, uptake and demand will last and expedite AR’s use and deployment. Maybe we all have an early-adopter within us that is willing to take the leap to learning about and using different or new technologies—that collectively will drive a transformation of technology in our daily lives.  But I tend to think that post the pandemic and measures being taken to prevent spread, the behavior change it fueled will last.

 What do you think?


Rob LaBelle

AR in the Pursuit of Learning

AR in the Pursuit of Learning

Today we are increasingly seeing the potential of Augmented Reality (AR) in various sectors and industries. The technology is advancing, along with AR enabled devices. Many manufacturers of mobile devices such as tablets and smartphones are using AR solutions to increase the value proposition of these devices and enhance the user experience. This coupled with AR software development kits for easier development and creation of AR apps and experiences and growing commercial use of AR is triggering fresh and innovative ideas on how to use AR, including in learning.

Technology has revolutionized teaching and learning—whereby lectures, seminars and classes no longer have to be in a confined physical space.  E-learning has been around for sometime, with businesses adopting e-learning in the early 2000’s and with the explosion of social media and online learning around 2010.  But we could say that e-learning, virtual learning or distance learning experiences have been a two-dimensional or flat experience. Now imagine the use of AR that provides an immersive and three-dimensional experience that can inspire creativity and spark imagination. In short, AR offers tremendous possibilities to redefine e-learning.

AR coupled with e-learning can greatly increase learner engagement by letting learners participate actively and authentically with the learning content, versus being a passive recipient of information. Imagine—through the use of AR—geometry students being able to check out 3D geometric forms from multiple perspectives and where they can rotate the shapes and view them from the inside. Imagine a technology that can help to teach challenging concepts in biology or math and to innovatively teach about different cultures and places in the world. AR can help learners enhance and manage their own learning, throughout the active interactions with the real and digital environments. Students can easily manage their own learning and change objects which are not real in an augmented environment in order to obtain and acquire understanding and knowledge.

Traditional methods of education as we know it are becoming a thing of the past. They are becoming increasingly digitized, and being driven by technology innovations. In fact, EdTech, the education technology industry, per a study by EdTechXGloba, is expected to reach $252 billion by this year. And a significant trend is the use of AR, with more than 1 billion users expected to join the trend in 2020 —opening opportunities for educational institutions and businesses.

And top eLearning stats from the eLearning Industry reinforce the opportunity for eLearning providers and platforms in the Global eLearning Market, which they estimate to reach $325 Billion by 2025. Other notable stats include:

·       65% Of US Faculty Support Open Educational Resources

·       43% Of US College Students Find Digital Learning Technologies “Extremely Helpful”

·       67% Of Organizations Offer Mobile Learning

If you are working in EdTech or a user of e-Learning platforms and tools using AR, we invite you to share your experiences, insights and predictions for AR in learning.

Assembly Required.   Show it with AR.

Assembly Required. Show it with AR.

Think about how many times you have bought something you had to assemble—furniture, a BBQ grill and kids’ toys—and the frustration of using the provided printed instructions. Think about the times you decided to go the DIY route to fix your dryer, build that shed, install your own thermostat, do some landscaping, etc., and needed real-time help.  After some time spent with written instructions and users manuals—and even maybe a phone call to an 800 number, we fire up our laptops and more often use our mobile devices as we turn to online videos for help. A bit better than the written instructions, but not fully or always helpful.

According to a TechSee survey about self-installation, complexity is a real barrier to DIY-ers. 31% of consumers reported having to give up mid-process and contact a customer service agent for assistance after failing to self-install successfully. Baby Boomers are even more challenged by self-installation, with a telling 87% reporting that they did not find the process easy.

Enter Augmented Reality (AR)—the ability to present the real-world, overlayed with digital information. While some people think of AR as a technology for games and enhanced shopping experiences, its practical applications go well beyond these, and a variety of companies are using AR to enhance their customers’ experiences (CX) along the full customer journey—including to how to put something together or install a product. Assembly with AR is an application that can use a virtual 3D model (a mathematical representation of something three dimensional) and combines it with AR for use in a real live environment using smartphones to help many of us who are challenged with the provided assembly instructions.

By turning to an AR assembly or instructions solution—an AR guide can provide superimposed instructions on mobile phones. This video representation of the physical product (in 3D) can be shown with step-by-step assembly instructions and helpful tips. It can overlay the product—or pieces of the product—with animation that simulates and clarifies the self-assembly process.

AR provides an effective digital interface that displays the content visually during initial setup, configuration, troubleshooting, regular maintenance or for demonstration of proper usage. It delivers an immersive experience, enabling the user to feel self-reliant, empowered and in control, translating directly into a positive CX.

AR is poised to serve as a key technology to improve consumer-product engagement, and forward-thinking companies that are looking to go to the next level of customer service and engagement and customer loyalty are exploring and starting to use AR to enhance their full CX. If you are using AR for your CX, we invite you to share your story.

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