Blog
A World of Personalization: How Augmented Reality Will Follow
With the power of machine learning and targeted advertising, computers decide on what to show people faster than ever before. Marketing personalization has come a long way that sometimes it feels like an invasion of privacy. Augmented reality (AR) has the power to add...
Augmented Reality: Everything Around You is an Input
We have discussed how Augmented Reality (AR) has many use cases in E-commerce and the shopping experience. With buying habits shifting during the pandemic, it’s easy to predict that consumers will continue to prioritize shopping from the comfort of their own homes....
5 Ways Augmented Reality Will Improve the Customer Experience
Augmented Reality (AR) is transforming the way businesses interact with their customers. Augmented reality customer experience techniques enhance the product or service being offered. Every step of the customer journey is important for a successful business exchange....
AR and VR Begin Making an Impact in Telehealth
The way patients and doctors interact hasn’t changed in quite some time. In general,, patients schedule an appointment, meet with the doctor in person, and leave with a diagnosis and a treatment plan. Although telemedicine began in the late 1960’s, there were...
AR solves major issues that come with online buying
Augmented reality (AR) is still a fresh term in many people’s minds– but that doesn’t mean it’s not already making an impact. AR is predicted to disrupt various industries with e-commerce and retail being one of the largest. In fact, according to a recent report, “71%...
AR and consumer psychology
Online businesses and retailers alike have tried to find ways to attract customers and ultimately lead them to a buying transaction. Online shopping is continuing to trend upwards, as the accessibility of smartphones and devices is greater than ever before. With that...
Wishing Everyone a Bright New Year
2021 predictions for AR
With 2021 approaching quickly, it’s time to wrap up the developments that took place this last year and predict what 2021 will bring. These past 12 months proved that emerging technologies, like augmented reality, will indeed become a booming market in the near...
AR for Entertainment
With 2020 coming close to an end, we may take some time to reflect on the year and all that came with it. Although this year threw us for a loop, it helped us realize what is important to us. One of those things being social activities and entertainment. Think about...
Will New Technology Deepen our dependency on Devices?
As emerging technologies begin to disrupt new industries and make a strong presence in society– we can’t help but wonder how we will interact with these tools. We have seen the rise of ‘tech dependency’ and how major social media platforms are taking advantage of our...
Haptics in Augmented Reality
Haptics can be defined as technology relating to the sense of touch and motion. As discussed in our previous post, augmented reality is not just about visual information but can encompass so much more. If we are going to create a virtual world in our future, we must...
Auditory AR
Think about the importance of sound in your daily life. Maybe, you’re an avid music lover or a musician yourself. But, when you really think about it– what’s an immersive experience without the auditory component? Movie ticket prices keep rising; yet, people continue...