Blog

AR and consumer psychology

AR and consumer psychology

Online businesses and retailers alike have tried to find ways to attract customers and ultimately lead them to a buying transaction. Online shopping is continuing to trend upwards, as the accessibility of smartphones and devices is greater than ever before. With that...

read more
2021 predictions for AR

2021 predictions for AR

With 2021 approaching quickly, it’s time to wrap up the developments that took place this last year and predict what 2021 will bring. These past 12 months proved that emerging technologies, like augmented reality, will indeed become a booming market in the near...

read more
AR for Entertainment

AR for Entertainment

With 2020 coming close to an end, we may take some time to reflect on the year and all that came with it. Although this year threw us for a loop, it helped us realize what is important to us. One of those things being social activities and entertainment. Think about...

read more
Haptics in Augmented Reality

Haptics in Augmented Reality

Haptics can be defined as technology relating to the sense of touch and motion. As discussed in our previous post, augmented reality is not just about visual information but can encompass so much more. If we are going to create a virtual world in our future, we must...

read more
Auditory AR

Auditory AR

Think about the importance of sound in your daily life. Maybe, you’re an avid music lover or a musician yourself. But, when you really think about it– what’s an immersive experience without the auditory component? Movie ticket prices keep rising; yet, people continue...

read more
Augmented Reality for Energy Audits

Augmented Reality for Energy Audits

An energy audit is useful for homeowners and businesses to understand their quantity of energy consumption. By performing an energy audit, the goal is to reduce expenses and environmental damage. An energy audit is typically done by a utility specialist who is given...

read more

AR in e-commerce

In 2019, approximately 1.92 million people purchased goods and services online. There is no doubt that the number of digital buyers continues to grow throughout the 21st century. With more tools than ever before including the internet, social media, and smart devices–...

read more