Blog
AR and consumer psychology
Online businesses and retailers alike have tried to find ways to attract customers and ultimately lead them to a buying transaction. Online shopping is continuing to trend upwards, as the accessibility of smartphones and devices is greater than ever before. With that...
Wishing Everyone a Bright New Year
2021 predictions for AR
With 2021 approaching quickly, it’s time to wrap up the developments that took place this last year and predict what 2021 will bring. These past 12 months proved that emerging technologies, like augmented reality, will indeed become a booming market in the near...
AR for Entertainment
With 2020 coming close to an end, we may take some time to reflect on the year and all that came with it. Although this year threw us for a loop, it helped us realize what is important to us. One of those things being social activities and entertainment. Think about...
Will New Technology Deepen our dependency on Devices?
As emerging technologies begin to disrupt new industries and make a strong presence in society– we can’t help but wonder how we will interact with these tools. We have seen the rise of ‘tech dependency’ and how major social media platforms are taking advantage of our...
Haptics in Augmented Reality
Haptics can be defined as technology relating to the sense of touch and motion. As discussed in our previous post, augmented reality is not just about visual information but can encompass so much more. If we are going to create a virtual world in our future, we must...
Auditory AR
Think about the importance of sound in your daily life. Maybe, you’re an avid music lover or a musician yourself. But, when you really think about it– what’s an immersive experience without the auditory component? Movie ticket prices keep rising; yet, people continue...
Augmented Reality for Energy Audits
An energy audit is useful for homeowners and businesses to understand their quantity of energy consumption. By performing an energy audit, the goal is to reduce expenses and environmental damage. An energy audit is typically done by a utility specialist who is given...
AR in e-commerce
In 2019, approximately 1.92 million people purchased goods and services online. There is no doubt that the number of digital buyers continues to grow throughout the 21st century. With more tools than ever before including the internet, social media, and smart devices–...
How will Augmented Reality Affect Creators of the World?
The Augmented Reality market is rapidly growing and is projected to reach $100.24 Billion by 2024. With that said, artists, marketers, graphic designers, and creators will need to integrate AR technology to gain a competitive edge. Businesses and entrepreneurs must...
The Future of Humanity and an Interconnected World
With each new generation, comes lessons learned. Some may argue that traditional values have been replaced with freedom and acceptance of all. Of course, there are always two sides to a coin, as structure can be good. But, in the name of Technology, is this really...
10 things that are happening in AR that really matter
With support from big names like Google, Apple, and Facebook– 2020 is just beginning to showcase the power of Augmented Reality (AR) in our future. In fact, Statista predicts that in 2023, 35 billion dollars will be spent on these technologies by the manufacturing and...