Extended Reality (XR) is an umbrella term encapsulating Augmented Reality (AR), Virtual Reality (VR) and Mixed Reality (MR). At Ethar, we are working across these technologies to offer a wide-range of revolutionary experiences for our platform’s users.

AR is an amazing technology that keeps you grounded in the real world, and it overlays virtual elements as a visual layer within that environment. Immersive AR systems may combine the computer elements with real-world elements with convincing depth, perspective, and other rendering characteristics, and the AR system will understand the real environment well enough to be able to position relevant synthetic elements “in front of” and “behind” real objects and otherwise be able to interact with the real world in a meaningful way.

Augmented reality, a set of technologies that superimposes digital data and images on the physical world, promises to close this gap and release untapped and uniquely human capabilities. Its use is already here and it’s poised to grow and to continue to enter the mainstream. In short, it superimposes digital information and media, such as 3D models and videos, upon the real world through smartphone, tablet, PC, or connected glasses. AR can be defined as a live, direct or indirect view of a physical, real-world environment whose elements are augmented or overlaid by computer-generated sensory input such as sound, video, graphics or GPS data.

AR amplifies the power to create. AR will become the new interface between humans and machines, bridging the digital and physical worlds.

AR will affect companies in every industry and many other types of organizations, from universities to social enterprises. It will transform how we learn, make decisions, and interact with the physical world. It is already starting to change how enterprises serve customers, train employees, design and create products, and manage their value chains, and, ultimately, how they compete.